Abbott’s Glucerna #StartsWithYou Campaign Inspires Malaysians with Diabetes to Take Charge of Their Health

WORDS LIM TECK CHOON

Ahead of Diabetes Awareness Month this November, Abbott has launched the Glucerna® #StartsWithYou campaign on 30 October 2024 to empower Malaysians living with diabetes to take control of their health.

This campaign invites individuals to share their diabetes management journeys and receive a Wellness Pack, offering tools to encourage and support lifestyle changes that make a difference.

The Glucerna® Lifestyle Change Program (GLCP), a centerpiece of the campaign, is designed to educate people with diabetes on how positive dietary choices and physical activity can improve glucose management and overall well-being. By showcasing personal success stories from past program participants, Abbott aims to inspire more people with diabetes to embrace lifestyle modifications that support healthier living.

A TIMELY CAMPAIGN IN THE LOOMING THREAT DIABETES 

According to Malaysia’s National Health and Morbidity Survey, approximately 3.6 million Malaysians (15.6% of adults) are living with diabetes, with many still undiagnosed.

”The prevalence of diabetes remains high in Malaysia, so it’s important to help individuals adopt healthy habits and strategies to manage their condition,” said Dr Nina Mazera Mohd Said, the nutrition medical director of Abbott Malaysia. ”The Glucerna® Lifestyle Change Program has supported many people with diabetes manage their glucose levels through positive lifestyle changes including good nutrition and exercise. Today, we are happy to showcase some success stories to empower more Malaysians with diabetes to build healthy habits.”

REAL PEOPLE, REAL RESULTS

One such success story is 39-year-old chef Ainaa Munirah Pang, who managed to reach her glucose targets with support from the Glucerna® Lifestyle Change Program.

Since being diagnosed with type 2 diabetes at 27, Ainaa found it challenging to maintain a healthy regimen. However, through the 4-week program, she gained not only valuable insights into nutrition and exercise but also the support of a like-minded community.

“Joining the program was life-changing,” Ainaa shared. ”It wasn’t just about controlling my glucose level but also about finding a community of support and making small changes that added up to a big difference.”

EXPERTS WEIGH IN

The GLCP, which launched in 2021, offers guidance on diabetes management through structured plans that cover a balanced diet, diabetes-specific nutrition, regular exercise, and glucose monitoring. Participants also learn coping techniques for diabetes burnout, with support from healthcare professionals and fellow participants to help them stay committed to their health goals. So far, over 200 Malaysian adults have benefited from the program, achieving improved glucose control and well-being.

“Most Malaysians living with diabetes have obesity or overweight, so structured lifestyle interventions, nutritional management, and a robust support system can help improve their weight and condition,” said Dr. Zanariah Hussein, who heads the Endocrine Unit at Putrajaya Hospital. ”These comprehensive approaches – which are included in the GLCP – enables adults to take charge of their health, leading to better outcomes and quality of life.”

Consultant dietitian Indra Balaratnam echoed the importance of nutrition in diabetes management: “Individuals with diabetes need to be aware of their eating habits and make informed choices that incorporate a variety of foods in moderation. Whether through meal planning, smart snacking, or cooking at home with natural ingredients, it’s important to follow a balanced diet rich in vegetables, fruits, whole grains and lean proteins.”