Stay Safe, Stay Protected: Malaysia’s MyPELINDUNG Campaign for COVID-19

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Recently, the Malaysian Society of Infection Control and Infectious Diseases (MyICID), the National Cancer Society of Malaysia (NCSM), the Malaysian Red Crescent (MRC), and Diabetes Malaysia (DM), in partnership with Pfizer Malaysia, extended the MyPELINDUNG campaign under the theme Lindungi Malaysia, Sihat Bersama.

The campaign emphasizes the need for continued vigilance, vaccinations, and timely medical treatment in the fight against COVID-19.

THE NATIONAL LAUNCH OF MyPELINDUNG

This prestigious launch event saw many key figures coming together to highlight the importance of the campaign.

“As we adapt to living with COVID-19, staying proactive is key. Vaccinations, following health guidelines, and seeking prompt medical advice are crucial in keeping our communities safe,” said Dato’ Danial Iskandar, the Deputy Secretary General of MRC.

FAMILIAR FACES LEAD THE CHARGE

This year’s campaign featured well-known personalities from different walks of life, each advocating for public health and safety in unique ways:

  • Media personalities Atilia Haron and Aishah Sinclair, representing the sandwich generation, highlighted the importance of protecting both children and elderly parents, particularly their own vulnerable parents, Salamiah Hassan and Dida Sinclair.
  • Veteran actor Dato’ Jalaludin Hassan advocated for older adults, especially those with pre-existing conditions, stressing timely medical care and continued caution.
  • Dr Say Shazril focused on parents protecting their children, emphasizing vaccinations and preventing disruption to education and social life.
  • Actress Fasha Sandha shared her personal experience of how COVID-19 disrupted her family reunion during Hari Raya Puasa, underscoring the virus’s potential to change cherished moments.
  • Comedian Douglas Lim talked about the challenges of work-related travel in the era of COVID-19, advocating for health and safety while on the go.
VACCINES ARE YOUR SHIELD AGAINST SEVERE COVID-19

Vaccinations remain a powerful defense against severe illness, hospitalization, and death.

Staying up to date with your COVID-19 vaccines is essential, particularly for the elderly, individuals with underlying health conditions, and children.

“COVID-19 is here to stay. Vaccinations are critical in preventing severe illness and reducing hospitalizations, especially for those at higher risk,” said Dr Shaharudeen Kamaludeen, the President of MyICID.

EARLY TREATMENT IS A CRITICAL STEP FOR HIGH-RISK GROUPS

For individuals aged 60 and older or those with medical conditions like diabetes and chronic lung disease, the risk of severe COVID-19 remains high.

Hence, early treatment is key. Consulting with healthcare professionals immediately upon testing positive can improve the management of the illness and provide peace of mind for families.

“Early treatment, even for mild symptoms, is crucial. It reassures families and helps manage the illness more effectively,” said Dato Dr Saunthari Somasundaram.

Dr Mohazmi, the Secretary-General of DM, echoed her statement and emphasized the importance of starting treatment as soon as possible to reduce severe outcomes.

GET INVOLVED TO PROTECT YOURSELF AND YOUR LOVED ONES

The MyPELINDUNG campaign continues to reach Malaysians through digital platforms like Facebook, with engaging content, live streams featuring medical experts, and community outreach events.

“MyPELINDUNG reflects our commitment to public health, ensuring that essential healthcare information reaches every Malaysian,” said Deborah Seifert, the Cluster Lead of Pfizer Malaysia, Singapore, Indonesia & the Philippines.

Stay connected with the MyPELINDUNG campaign by following their official Facebook page (link opens in a new tab) for updates and helpful resources.

Michelle Yeoh Joins Local Healthcare NGOs in Rallying Malaysians Against COVID-19

WORDS LIM TECK CHOON

On 17 August 2023, the Malaysian Society of Infection Control and Infectious Disease (MyICID), the National Cancer Society of Malaysia (NCSM), and the Malaysian Red Crescent (MRCS), in collaboration with Pfizer Malaysia, launched the MyPELINDUNG campaign.

WHAT’S MyPELINDUNG?

It’s a public educational campaign aimed at mitigating the threat of COVID-19 in Malaysia by increasing the awareness levels of Malaysians on the importance of up-to-date vaccination and seeking of prompt COVID-19-specific treatment.

Among the luminaries gracing the launch were:

  • Her Highness Dato’ Seri DiRaja Tan Sri Tunku Puteri Intan Safinaz binti Almarhum Sultan Abdul Halim Mu’adzam Shah, Tunku Temenggong Kedah, who is the National Chairperson of the Malaysian Red Crescent
  • Datuk Dr Norhayati Rusli, Deputy Director-General of Public Health, Ministry of Health
  • Yang Berbahagia Tan Sri Dato’ Seri Michelle Yeoh, Oscar-winning actress
  • Dr Shaharudeen Bin Kamaludeen, the President of MyICID
  • Dato Dr. Saunthari Somasundaram, the President of NCSM
  • Professor Datuk Dr Zulkifli Ismail, the Chairman of Immunise4Life
  • Madam Luksanawan Thangpaibool, the Country Cluster Lead of Pfizer Malaysia, Pakistan and Brunei
A PRINCESS’S WORD OF WISDOM

“Just as it takes many drops to form an ocean, our shared actions—however small they may seem —can create significant impact in the fight against COVID-19,” says Yang Teramat Mulia Dato’ Seri Diraja Tan Sri Tunku Puteri Intan Safinaz.

She adds: “It’s through initiatives like MyPELINDUNG that we can harness our collective strength to navigate this health issue. Together, with the strength of unity and shared responsibility, we can contribute to a healthier, safer nation for all Malaysians.”

WAIT, ISN’T COVID-19 OLD NEWS?

Not so! Yes, Malaysia has made significant strides but the virus responsible for COVID-19 continues to circulate in our communities and can still lead to hospitalizations and even death, especially among high-risk groups.

Hence, the experts driving MyPELINDUNG advocates constant vigilance, updating of COVID-19 vaccinations, adherence to recommended health measures, and prompt seeking of COVID-19-specific treatment if one is tested positive.

VACCINATION IS KEY, EXPERTS SAY

MyPELINDUNG aims to reduce public hesitancy around the COVID-19 booster doses by disseminating scientifically-accurate information and addressing common concerns held by Malaysians about these boosters.

The campaign’s efforts will particularly focus on high-risk groups, as up-to-date vaccination (including booster doses) can reduce their risk of severe illness, hospitalization, and death.

Dr Shaharudeen Kamaludeen, President of MyICID, tells us: “It’s paramount that we understand the critical role vaccinations play in mitigating the severity of COVID-19. Vaccinations, including recommended booster doses, are our primary line of defence against this virus.

He also adds that prompt medical consultation and treatment after a positive test for COVID-19 are equally vital.

Professor Datuk Dr Zulkifli Ismail, the Chairman of Immunise4Life, further emphasizes the importance of maintaining one’s up-to-date vaccination status.

“Full vaccination significantly reduces the risk of severe disease outcomes,” he says. “We urge everyone, particularly those in high-risk groups, to consider vaccinations as their personal shield against the virus, and to remember that this shield is most robust when all recommended doses, including boosters, have been administered.”

THE ACTRESS ADVOCATES

Tan Sri Dato’ Seri Michelle Yeoh concurs with the experts, adding that she herself had 2 brushes with the COVID-19 vaccine.

She participated in an educational video for MyPELINDUNG, a video that she is very proud of, and will continue to commit to encouraging Malaysians to remain vigilant and take the appropriate protective steps against COVID-19.

“Trust the science,” she urges.

PROMPT & QUICK TREATMENT CAN SAVE LIVES

“The most important thing to remember about treatment for COVID-19 is that it should be started as soon as possible after diagnosis to be effective,” states Dato Dr Saunthari Somasundram. “If you test positive for COVID-19, treatments are available that can reduce the likelihood of severe illness, hospitalization, and death. Please don’t delay because COVID-19 specific treatment must be started within days after you first develop symptoms to be effective.”

Tan Sri Michelle Yeoh concurs. “On screen, I’ve navigated flying stunts and leapt off moving vehicles, but life isn’t an action film, and we can’t afford to wait for the dramatic last-minute rescue. If you’re showing any symptoms, act fast, seek help at once.”

For more information about the MyPELINDUNG initiative and its efforts to combat COVID-19, please visit https://www.facebook.com/MyPELINDUNG (link opens in a new tab).

Top Dengue-Related Highlights from the Dengue Prevention Advocacy Malaysia Launch

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ABOUT THE DENGUE PREVENTION ADVOCACY MALAYSIA (DPAM) GROUP
  • DPAM is an independent advocacy group co-jointly led by the Malaysian Paediatric Association (MPA), the Malaysian Society of Infection Control and Infectious Disease (MyICID), the Malaysian Society of Infectious Diseases and Chemotherapy (MSIDC), and the Malaysian Public Health Physicians Association (PPPKAM).
  • DPAM collaborates with the Malaysian Society of Parasitology and Tropical Medicine (MSPTM), the Malaysian Medical Association (MMA), Asia-Pacific Academic Consortium for Public Health Kuala Lumpur (APACPH-KL) and Rotary International District 3300.
  • DPAM is established to support the efforts of the Ministry of Health in strengthening dengue prevention, management, and control in Malaysia.
WHY DPAM IS NECESSARY: A POTENTIAL EMERGING DENGUE EMERGENCY
FEATURED EXPERT
DR HUSNINA IBRAHIM
Deputy Director of Disease Control Division (Communicable Diseases)
Ministry of Health Malaysia
  • Malaysia had its worst dengue outbreak in 2019, over 130,000 cases and 182 deaths.
  • The numbers declined during the MCO a few years ago. During this new normal, however, dengue numbers are once again on the rise.
  • From January to epidemiology week-22 this year, there has been a 158% rise in dengue cases and 183% increase in the deaths compared with the same period last year.

Dr Husnina Ibrahim, the Deputy Director of Disease Control Division (Communicable Diseases), said: “As Malaysia typically experiences a surge in dengue cases every 4 to 5 years, it was projected that an outbreak is due around this or next year, with an estimated number of cases potentially surpassing the historic 2019 outbreak.

RECENT ADVANCES YIELD POSITIVE RESULTS IN THE PREVENTION & CONTROL OF DENGUE
Wolbachia-infected mosquitoes
  • The introduction of Wolbachia-infected mosquitoes has significantly reduced dengue cases in 16 out of 19 localities, by 33% to 100%.
  • Wolbachia is a type of bacteria that can infect many species of invertebrates—organism with no backbone—including mosquitoes such as Aedes aegypti, the mosquito that carries and spreads the dengue viruses.
  • Male Aedes aegypti infected with Wolbachia will mate with female mosquitoes, but the resulting eggs will not hatch.
  • This reduces the number of Aedes aegypti mosquitoes.
Implementation of comprehensive guidelines, proper training, and a critical review of dengue mortality

These efforts have reduced the case-fatality rate by 87.3% from 2000 to 2022.

SETTING TARGETS FOR FUTURE DENGUE PREVENTION & CONTROL EFFORTS
  • The Ministry of Health has in place the National Dengue Prevention and Control Strategic Plan 2022-2026, which aims to annually reduce the number of dengue cases by 5% while maintaining the proportion of deaths compared to the number of cases (case fatality rate or CFR) below 0.2%.
  • The Ministry aims to reduce the CFR to 0% by 2030—which is to say, there should be no deaths due to dengue by that year.
DPAM TO PLAY AN ACTIVE ROLE IN SUPPORTING THE EFFORTS OF THE MINISTRY OF HEALTH TO ACHIEVE THESE TARGETS
FEATURED EXPERT
PROFESSOR DATUK DR ZULKIFLI ISMAIL
Consultant Paediatrician and Paediatric Cardiologist
Chairman of the Dengue Prevention Advocacy Malaysia (DPAM)

Professor Datuk Dr. Zulkifli Ismail expresses his optimism that the Ministry of Health’s aforementioned targets are achievable with the active involvement of key stakeholders such as the government, civil society, academia, private sector, media, and the community.

DPAM aims to synergize efforts by various of these stakeholders in assisting the Ministry of Health to achieve its national and global dengue targets through the strengthening of dengue prevention, management, and control in Malaysia.

He said, “DPAM will focus its efforts on healthcare professional and public education and communication, local research, guideline recommendations, as well as policy recommendations.”

To foster and strengthen regional collaborations, DPAM will work closely with the Asian Dengue Voice & Action (ADVA), a regional advocacy group. Their first collaborative initiative is the hosting of the 7th Asia Dengue Summit in Malaysia next year.

DPAM also released a Resolution Paper that contained key strategies for all relevant stakeholders to create a “whole of society” approach.

Expert Coalition to Educate Malaysians & Prevent Another COVID-19 Surge

PRESS RELEASE
COVID-19 IS STILL A THREAT

As we welcomed 2023, China reported a huge spike in daily COVID-19 cases during the end of year holiday seasons 2022.

After a period of pandemic fatigue and indifference, the event sparked sudden and short-lived fear and caution among the global as well as Malaysian community.

The news triggered some Malaysians to be up in arms, calling for a ban on travelers from China and reinforcement of pandemic SOPs such as the mandatory wearing of mask in public areas.

Nonetheless, the interest soon died down as other headlines made their way in the news.

It appears that it is only when crises are about to hit our shores that we react.

In fact, as highlighted by the World Health Organisation (WHO), we need to always be prepared and cannot afford to be reactive.

On January 27, 2023, it announced and reminded member countries that COVID-19 remains a public health emergency of international concern.

WHO compared 28-days data between Dec 5, 2022 to Jan 1, 2023 and Jan 2 to Jan 29, 2023.

It found that although the number of cases reported decreased by 78%, the number of deaths increased steeply by 65%.

This result is mainly due to the large wave of cases and deaths in the Western Pacific Region, especially in China.

WHO further states that the numbers may be an underestimation due to the reduction in testing and delay in reporting in many countries.

STAY VIGILANT & PROTECT THE VULNERABLE

3 years into the pandemic, Malaysia has reported more than 5 million cases and over 36,000 deaths.

In 2021, it became the main cause of death in Malaysia, overtaking heart disease.

The risk of death is higher among:

  • Those above 60 years
  • Individuals with underlying health conditions
  • Unvaccinated individuals

According to MOH data between Jan 1, 2022 to July 31, 2022, 75% of COVID-19 deaths were among individuals 60 years and above, and 86% of deaths were among those with at least one underlying health condition .

Compared to the first year of pandemic, we are now more prepared to curb COVID-19 due to advancement in preventive measures, rapid diagnoses, and management tools such as vaccination, rapid test kits (RTK) as well as early treatment with antivirals.

These tools are important particularly to prevent severe COVID-19, keeping individuals especially those with risk factors away from hospitalization, intensive care unit (ICU) admissions and ultimately death.

Nonetheless, these tools will only be useful if they are being utilized optimally.

While Malaysians were quick on the uptake of primary COVID-19 vaccination doses, the uptake of booster doses are very poor with only 49.7% uptake of the 1st booster and a mere 1.6% of the 2nd booster (as of Feb 7, 2023) .

While no concrete data is available, there are good reasons to believe that due to pandemic fatigue, people are now less likely to test and seek treatment for COVID-19.

It is also important to note that antiviral treatment needs to be taken within the first 5 days of symptom onset. Thus, speed is of the essence.

We cannot risk another surge of COVID-19 globally or locally as it would put a toll on our healthcare system and risk overwhelming it.

In addition to COVID-19, we are also facing the threat of other respiratory illnesses such as influenza and respiratory syncytial virus (RSV).

As it stands, we are currently experiencing overcrowding in Emergency Departments.

Hence, it is crucial that we answer the calls of WHO and the Ministry of Health Malaysia to continue urging the public especially those who are in the high-risk groups (older persons, individuals with underlying medical conditions) to take precautions against COVID-19.

OUR CAMPAIGN

The Malaysian Society of Infection Control and Infectious Diseases (MyICID) in collaboration with the Family Medicine Association Malaysia (FMSA) and Malaysian Medical Association (MMA) are organising an educational campaign themed COVID-19: QUICKLY TEST & TREAT.

Our objectives

This campaign aims to urge the public especially individuals who are at high-risk as well as their family members to continue protecting themselves and others from severe COVID-19 by:

  • Getting primary and booster doses
  • Testing immediately upon onset of symptoms
  • Seeking early treatment, within the first five days of symptoms

Our campaign’s panel of experts

  • Dr Alif Adlan Mohd Thabit Infectious disease physician
  • Dr Ang Peng Peng Infectious disease physician
  • Dr Suriani Sulaiman Family medicine specialist
  • Dr Balachandran S Krishnan General practitioner

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